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Gifts That Speak for Business

Michael Z • October 24, 2019

Concept of Promotional Products


THE POWER OF PROMOTIONAL PRODUCTS


Promotional products are considered by some to be one of the oldest marketing tools for companies, with so many benefits it is clear to see why. According to recent surveys, each year billions of pounds are being invested into

branded products

. Doing so can help to acquire new customers, reward already existing customers or to be remembered by business partners. Especially unique or creative gifts (such as these customised lunchboxes ) are being used more regularly to spread brand awareness among people within the user’s environment. While other promotion channels are fighting with shrinking budgets, more and more companies choose to go with the direct and personal approach. By using low cost, bespoke items to support their marketing campaigns, businesses can interact with their audience consistently in practically any environment and at any time.


WHAT ARE PROMOTIONAL ITEMS?


Almost every product can be used for promotional purposes. The most popular promotional classics are lighters , ballpoint pens and sweets  which are being used as giveaways. Other items include keyrings, chap sticks, lanyards or lifestyle products such as sunglasses. Any of these can make the perfect gift to give to your target audience. Whether they are supposed to be trendy, classy, serious or premium . Apparel is also quickly becoming a popular product in the promotional products industry, with items such as promotional gloves and branded thermal mugs being used frequently to connect with new customers and raise brand awareness.


WHAT IS THE RIGHT PROMOTIONAL MERCHANDISE?


In most cases logo printed merchandise is being used to acquire new customers, to tie already existing customers more closely or to motivate employees. Important aspects for the success of the promotional articles are daily user value, high quality and a beautiful bespoke design. The affinity of the item towards the company giving them out is also very important when it comes to brand impressions. The experts at Sunbay can, together with you, develop personalised merchandise which will be unique and therefore impress your target audience.


PERSONALISED PROMOTIONAL GIVEAWAYS.


In order to use the whole potential of promotional gifts, it is important to personalise them. By using special printing and finishing methods such as silk screen print, engraving or embossing we can make many changes to the products. Making them even more special. Through the use of company logos, advertising slogans or corporate colours, we will be able to

create a unique custom giveaway

 for you. Your finished item will not only have a high user value but also enable a high recognition effect. This way, your gift will generate a far greater positive advertising effect.


THE CORRECT USE OF CUSTOMISABLE PRODUCTS.


There are various occasions and possibilities to circulate personalised products. Personal contact is perhaps one of the best and most widely used, with the help of an educated and friendly promotions team this is often the best way to go. Especially at big exhibitions, events, city festivals, regular festivals, or sport events such as the world cup or the Olympics that promise a large amount of visitors and are therefore ideal for brand promotion and customer acquisitions. Even personal mailings are a perfect way to directly address a large target audience. Put a smile on your co-workers faces by giving them small promotional gifts, which will make them happy whilst increasing the company loyalty.

Hong Kong Show , New Products

By Michael Z • October 28, 2019
Thanks for visiting our booth in Hongkong Gift&Premium Fair April 

Electronic Gifts - Power Bank

By Michael Z • October 24, 2019
Promotional Power Bank Power Banks have risen in popularity in recent months due to the growing reliance on our smartphones and the decreasing lifespan of new model released.

Custom USB Popularity

By Michael Z • October 24, 2019
How To Repair Your USB Flash Drive If your USB Flash drive no longer works correctly, it may be possible to repair it. This tutorial shows you how to identify and repair your USB flash drive using some of the Flash drive tools that the manufacturers use. If you have purchased a ‘fake‘ flash drive (one that has been ‘clocked’ so it reports a larger capacity than it actually is), then although a factory utility described below may appear to fix it and correct it so that it reports it’s true capacity, it will probably fail at some time in the future, as these devices often contain defective memory chips which failed the manufacturers tests and were sold off as defective ‘reduced capacity’ Grade C stock (or just pinched from the dustbins behind the factory!). Before using the tools mentioned in this Tutorial to reprogram your USB drive, check that it is not a ‘fake’ USB drive by running FakeFlashTest .WARNING: These manufacturers flash tools can easily trash a working USB flash drive, so if you are using this tutorial on a good, working USB Flash drive and afterwards it no longer works, don’t blame me!As most of the reprogramming utilities install a low-level USB Windows driver and were designed a few years ago, they may not work on 64-bit operating systems and they also may not work on Vista/Win7 or later Operating Systems. Admin rights will be required. I would recommend using them on an XP system only.Download and install the latest version of ChipGenius (currently v 4.00 – WARNING! Check for viruses using an Online Scanner like VirusTotal before you run it!).2. Run this tool to identify the Flash memory controller used by your USB flash drive. In my case, I had an Intenso Rainbow 8GB USB flash drive that Windows had problems accessing – it flashed the LED for several minutes and could not be formatted using RMPrepUSB or Windows format. Chipgenius has identified the Controller chip as USBest UT165.3. The Chip Vendor and Part-Number is the bit we need to find out. In my case I can see that the Intenso Rainbow USB Flash drive has a USBest UT165 flash memory controller chip.If it does not identify the Part-Number, you will have to take the flash stick apart and read the very small print on the controller chip. The controller chip is smaller than the memory chip(s) on the other sideand usually has a small metal cylindrical can (a crystal) next to it.4. Now go the the Russian site flashboot.ru here and search for your controller chip (tip: if the search button does not appear to work with Chrome, try Internet Explorer).Beware of viruses in the downloads! If you have a PNY (SMBest controller) try one of these utilities. For an SMI SM3257 controller try this download. Here is an Alcor MP Tool for AU69xx controllers which works under Win7 x64 and XP 32-bit.A good site for fixing USB flash drives with links to many Repair Tools is here . Tip: If you have a USB Flash drive that reports ‘No Media’ in Disk Management – try this Transcend JetFlash Repair utility.5. Download the appropriate chip utility. They differ widely in how they work, so I am only going to describe the USBest UT165 tool here. I strongly recommend that you install the tool on a Windows XP system (or at least a 32-bit OS) as these utilities usually install a driver which may be incompatible with Windows Vista or Windows 7/8/10 x64. For instance, the UT165 tool did not work under Win 7 64-bit but worked fine under XP. Before you start, I strongly recommend that you do NOT have any USB storage device attached so first unplug all USB storage devices. Do not run any executable with ‘Auto’ in the name – these will automatically format any USB drive that you connect! Note: The utility URescue (v1.3.0.71) did appear to work under Win 7 64-bit but I do not know how good it is, as I had already repaired my Intenso using the UT165 tool and so could not test it fully. Installing and using the MP (Mass Production) Tool for the UT165 V1.65.30.0 Before you start, I strongly recommend that you do NOT have any USB storage device attached so first unplug all USB storage devices.This tool does not work under Windows Vista/7 64-bit OS (untested on 32-bit) but does work on XP 32-bit OS.1. When you install the MP tool (UT165-MPTool_V1.65.30.0.exe), it may prompt you to Select a Driver. With the UT165 tool, during software installation, I could choose from Type 0 – 3, OSE-AUTO, KYT-AUTO, ZKT-AUTO, AUTO-CHECK or Network. I chose AUTO-CHECK which seemed to work fine under XP. If it does not work for you or you cannot see any AUTO option, try the default option offered.2. Usually a link is installed on the Windows Desktop.
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